Event Tech Readiness Assessment
Make your event tech an ROI driver
The right event tech ecosystem is the difference between your tech delivering measurable impact and being an organizational liability.
The ACCORD Assessment™ pinpoints technical and organizational challenges so you can align your event tech with your business goals for measurable ROI.
Get a first look at your readiness score
The ACCORD Assessment is a low-risk, high-impact first step designed to help you evaluate where your organization stands today.
What’s included in your assessment?
✅ 90-minute structured consultation evaluating your organization across the six ACCORD dimensions
✅ Custom Event Tech Readiness Report detailing your readiness score and the top three improvement areas
✅ Actionable recommendations for immediate improvements
✅ 15-minute follow-up consultation to discuss findings and next steps
This is for you if...
👉🏼 You oversee event tech, marketing, or operations for B2B conferences, summits, or association events
👉🏼 You’re expanding (or rethinking) your event tech stack
👉🏼 You’re struggling to align stakeholders or prove ROI
👉🏼 You want practical, expert guidance — not just another tool or audit.
Not sure? Let’s talk.
From necessary cost → strategic investment
At many organizations, event tech is still considered a necessary cost rather than a strategic partner and investment. Against a backdrop of non-quantifiable event objectives and bringing event tech late to the planning table, it becomes difficult for event tech to fully deliver on its capabilities.
I hear it time and time again from my clients and the data backs up those anecdotes: the need for event tech investment is there, the strategic alignment is not.
- 70% of event planners report difficulty demonstrating ROI for in-person B2B events
- 80% of event organizers agree that event technology significantly impacts the success of their events
- 73% of attendees expect in-person conferences to incorporate modern event technology
- 73% of event professionals plan to increase their event tech budgets
- 27% of organizations measure ROI effectively from their event technology investments
The good news is that this is fixable. With the right approach, your event tech team can be seen as a trusted strategic partner rather than a necessary evil.
Why ACCORD is the key
Investing in event tech without having the right processes and structures in place is always going to limit your tech’s effectiveness and reduce event ROI.
When you evaluate your event technology and surrounding organization using the ACCORD Assessment, you get a holistic picture of what it takes to make the most of your event tech investment.
ACCORD evaluates your event technology maturity across six key dimensions:
- Alignment: Is your event tech strategy connected to business goals?
- Communication: Are technical and non-technical teams aligned?
- Collaboration: Does your team work across functions to ensure success?
- Operations: Are you structured for smooth execution?
- Readiness: Is your team prepared before go-live?
- Delivery: Can you execute and measure success effectively?
Without alignment across these areas, event ROI suffers. This is where ACCORD comes in.
Quick results with an ACCORD Assessment
In just a matter of days you can have practical, high-impact ideas at your fingertips.
This proprietary assessment process is a fast, structured consultation designed to spotlight easy-to-implement changes that make a measurable impact.
What to expect from your assessment:
In less than a week, you’ll go from uncertainty to clarity with a simple, three-step process:
A 60–90 minute strategy session
Behind-the-scenes analysis
Decision-ready insights
Your final custom report includes:
- Your event tech readiness score across all ACCORD dimensions
- Top three focus areas with targeted recommendations
- Guidance you can use to secure buy-in and drive change
We’ll walk through the report together in a 15-minute follow-up call, answering questions and identifying next steps.
Most clients use the ACCORD Assessment as a test drive to explore whether a deeper engagement is right for their team.
💰 Investment: $1,500
This isn’t just an audit—it’s your roadmap to better event tech execution.
Go deeper: full event tech readiness assessment
For organizations ready to make real, measurable improvements, the full ACCORD Assessment provides a deeper, customized evaluation.
What’s Included in the full assessment?
- Live kickoff session to clarify goals, align on priorities, and introduce ACCORD to your tea
- Facilitated stakeholder conversations designed to surface roadblocks, uncover misalignment, and build team-wide buy-in
- In-depth stakeholder interviews across departments to evaluate organizational readiness and event technology maturity across all six ACCORD dimensions
- Tailored action plan and readiness scorecard that maps your current state, identifies gaps, and outlines prioritized next steps
- Optional tailored workshops and training sessions to support implementation, stakeholder alignment, or process development
- Custom templates and playbooks to embed best practices long after the engagement ends
- Ongoing strategic support to help you secure internal alignment, navigate trade-offs, and deliver better outcomes
💡 Most organizations start with the ACCORD Assessment before moving into the full assessment.
It's time for clarity
Don’t spend another event cycle hoping it all works. Get the clarity you need to lead with confidence.
If you’re tired of event tech being an afterthought instead of a strategic driver, it’s time to take action. The ACCORD Assessment gives you the clarity you need to make impactful changes.
Ready to evaluate your event tech strategy?
💰 Investment: $1,500
Why work with Smart Event Academy?
Led by Jen Santos, an event technology strategist with over 20 years of experience in IT consulting and event tech program management, Smart Event Academy helps organizations bridge the gap between technology and strategy to deliver exceptional event experiences.
ACCORD is a proprietary framework of Smart Event Academy.
