What is CoffeePalooza?

CoffeePalooza started as a mock event inside our training programs — a place where event pros could practice managing real-world event tech without burning down real-world shows.

It grew into something more.

CoffeePalooza became our shorthand for everything real event pros know:

  • Things will go sideways.
  • Systems will break.
  • Scope creep is not a bug; it’s the ecosystem.
  • People will forget things they swore they handled.

At CoffeePalooza, we don’t aim for perfection. We aim for mastery — the kind that’s built through practice and a stubborn refusal to wing it.

Dispatches from CoffeePalooza are real lessons drawn from simulated chaos because mastering event tech isn’t about memorizing platforms — it’s about learning how to read the storm before it hits.

CoffeePalooza is where you learn to do that.

Latte in a white ceramic cup

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