The Smart Event Foundations (SEF) program is a six-week hands-on training course and certification program to give you the leg up on understanding digital event strategy and event tech – even if you’re not technical. No confusing terminology, no complex systems.
Using our mock event — CoffeePalooza — we walk you through an event technology implementation from marketing site to post-mortem.
Digital event strategy and event tech basics are baked into every step in the process.
Registration will be opening again soon, so get on the waitlist today to secure your spot.
Transitioning to a new industry can be a challenge — new terminology, rhythms, and best practices to learn. The events industry is fast-paced and most people learn by doing. This course lets you “learn by doing” in a safe, supportive environment where you can ask all of your questions and have plenty of time to learn at your own pace.
With a projected three-fold increase in demand over the the next five years and significant job flexibility, there is no better time to become an event professional.
The goal of the Foundations course is to give you all of the strategy, tools, and skills you need to confidently run a event tech project. You’ll get the documents and templates we use to manage event tech projects, as well as the answers to the questions we wish we’d have known to ask at the beginning of our event tech management journey.
Learning is reinforced by regular quizzes and homework — you’ll be building your own event with an easy-to-use event tech platform — and with a passing grade of 80% or higher you’ll earn a Smart Event Foundations (SEF) certificate.
As close to a real event as you can get without stepping foot on the show floor
Using a mock event format, we’ll deliver the imaginary hybrid event, CoffeePalooza, taking it from event brief through to event delivery. We’ll go step-by-step through the planning process and build out our event from the ground up so you can see first-hand how all of the pieces — in-person, virtual, and hybrid — fit together.
Registration will be opening again soon, so get on the waitlist today to secure your spot.
With three decades of IT consulting and project management experience and more than a decade leading event tech at some of the world’s largest companies, Jen Santos brings a deep understanding of technology, project management, client management, and event strategy to the Smart Event Academy. Her clients call her the OG of the event tech space.
Event clients include Microsoft, GitHub, CES, Oracle, and Splunk.
Respected throughout the industry, here’s what fellow event profs have to say.
In this case, event tech means the online components — from the marketing site to registration to the content system to the schedule builder to the digital venue — that’s required to deliver an event.
A/V (audio visual) and production are not a part of this program beyond integration tips and tricks.
